“Bring local journalism to an audience that often overlooks it.”
The Reels Team Founding Brief
Role Director of Reels + Exec Staff
Team 6-person Reels Unit
Platform Instagram Reels
News in Motion: Daily Texan Shorts
The Daily Texan's video team was doing great work. The problem was reach long-form content wasn't meeting students where they already were. I proposed a new team within the department: six people focused entirely on short-form storytelling built for Instagram.
I set editorial direction, designed the onboarding program for new members, and made every call on timing, length, and angle. As an exec staffer, I also managed team access to campus resources, handled source conflicts, and kept our work aligned with The Texan's standards.
Good Journalism, wrong format
The Results
200K+ Impresions
2K Follower KPI Reached
6 Person Team, Built From Scratch
Selected Reels
Texan Rewind:
Weekly top-story recap: a quick, engaging way for students to stay informed.
Big 12 Championship
Student reactions to UT making the College Football Playoffs, ensuring their student voices are at the center.
Writing & Long-form Pieces
Texas 4000
As an editor at The Daily Texan, I led a team through 10+ interviews and hours of b-roll to tell the story of Texas 4000: the longest annual charity bike ride in the world. Using Premiere Pro, After Effects, and Photoshop, we wove together the voices and visuals behind the ride. The result was 10K+ views and the most successful project of my first year.
Lindsay Wisdom-Hylton Feature Story
As a general sports reporter at The Daily Texan, I covered the arrival of Lindsay Wisdom-Hylton. The former WNBA first-round pick and two-time USA Basketball gold medalist arrived as the new assistant coach and recruiting coordinator for Texas women's basketball.
So Long, The Texan
My farewell column for The Daily Texan — reflecting on three semesters of growth, the friendships that made the basement feel like home, and the moment I realized the question I'd been answering since kindergarten had finally changed.