At the Daily Texan, I built a short-form video department from nothing because students weren't being reached. I knew that getting the right story into the right format, in the spaces they already lived in, could change that.

At Chi Omega, the best insight I ever found didn't come from a survey or mounds of data. It came from an offhand comment: pref night should feel like your mom hugging you. It lit something up in me. I chased it and built an entire creative concept around it.

That's my through line: find the truth people aren't saying out loud and make work that says it for them. Then wait for the moment you watch them feel understood by something you created.

Journalism. Media. Strategy. All different. All the same mission.

Make people feel seen.